Play Golf Alberta Ltd. is owned and operated by Jeff Sveen, a Member of the PGA of Canada since 1989. Jeff started his career in the golf industry after attending Boston University on a hockey scholarship.
His first posting was at The Derrick Golf & Winter Club and last Club Professional’s Job was as the Head Professional at The Edmonton Petroleum Golf & Country Club. He continues to be a member of the PGA of Canada.
In 2009 Jeff left the Edmonton Petroleum Golf & CC to start Play Golf Alberta, partnering with GolfSwitch of Phoenix, Arizona to launch online golf tee times in Alberta and British Columbia.
In 2010, Play Golf Alberta began as a one-stop website for online tee times with 50 partnering golf courses in Alberta. Next, a Players Card was introduced, offering 20% discounts to members for a $99 yearly membership fee. Still looking to find larger discounts for Play Golf Alberta members, in 2015 Jeff began obtaining tee time inventory from golf courses, making it available to members for discounts of up to 50% off in the form of 12 round packages. As a result of these introductions based on a keen sense of the golf market, golfers booking with Play Golf Alberta has grown exponentially over the years.
2018 will be an exciting year as Play Golf Alberta launches a new website enabling golfers to book tee times online, in real time and interfaced directly to golf course tee sheets. Golfers can book 2somes and 4somes with discounts up to 50% off with No Membership or Booking Fees. The golf course list has grown from 4 courses in 2015 to 10 courses in 2018 with over 10,000 rounds of inventory available to golfers.
Play Golf Alberta is currently focused on the Edmonton Golf market and looks to expand to Calgary shortly.
Play Golf Alberta Ltd.