Play Golf Alberta Ltd. is owned and operated by Jeff Sveen, a Member of the PGA of Canada since 1989.

In 2009 Jeff partnered with GolfSwitch of Phoenix, Arizona to launch online golf tee times in Alberta and British Columbia.

In 2010, Play Golf Alberta began as a one-stop website for online tee times with 50 partnering golf courses in Alberta.  Next, a Players Card was introduced, offering 20% discounts to members for a $99 yearly membership fee.  Still looking to find larger discounts for Play Golf Alberta members, in 2015 Jeff began obtaining tee time inventory from golf courses, making it available to members for discounts of up to 50% off in the form of 12 round packages.  As a result of these introductions based on a keen sense of the golf market, golfers booking with Play Golf Alberta has grown exponentially over the years.

2018 was an exciting year as Play Golf Alberta launched a new website enabling golfers to book tee times online, in real time and interfaced directly to golf course tee sheets.  As of October 1st, 2018 1, 2, 3, & 4 players can be booked online with discounts up to 50% off with No Membership or Booking Fees.  The golf course list has grown from 4 courses in 2015 to 15 courses in 2019 with over 15,000 rounds of inventory available to golfers.

Play Golf Alberta is pleased to announce it’s expansion into the Calgary market in 2019.  We have partnered with Lakeside, Lynx Ridge, River Spirit, Sirocco and Valley Ridge for this coming golf season.

We look to expand into the Central Alberta market and continue our growth in existing markets for the year 2020.

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Jeff Sveen

Play Golf Alberta Ltd.